On Saturday, August 9, 11am-7pm, TWC and StartOut are bringing their members together for the first ever TWC Hackathon. What's that? A hackathon is an event where people get together to collaborate to solve a problem. In our case, the challenge is how to introduce TWC to thousands of new members as we expand across the country.

Keep reading to find out more and join a team. Whether you're a start-up whiz or just passionate about TWC's mission, we hope you hack with us.

The challenge:
Design the best 30-day campaign to creatively reach 30,000 new members in our soon-to-be-launched cities.  TWC is opening three new cities in October 2014. We want to add 10 thousand members in each city between September 1 and September 30. We think the best way to find out about TWC is through current members, so we’re asking our members to come together to compete for prizes by designing campaigns that we can launch across three new cities to introduce thousands of people to TWC.

The plan:
The day will begin with the announcement of the three cities we’re opening in. To develop their campaigns, teams of TWC members will brainstorm ideas with help from our staff, professional brand strategists, graphic designers, and presentation experts. Finally, they'll present their campaigns to a panel of judges.

“Zero to 30: the TWC Hackathon” is co-hosted by StartOut. Space graciously provided by IdeaPaint.
Prizes provided by the Boston Red Sox, Boston Magazine, and American Repertory Theater.
Refreshments provided by Hint Water

 
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The perks:

  • Be the first to find out our next three cities and learn more about TWC's expansion plans
  • Meet with and learn from marketing professionals
  • Prizes for the winning team
  • Surprises (of course) for everyone

The schedule:

  • 11 am: Check in & team formation
  • 11:30: Welcome talk / Everything you need to know
  • 12: Brainstorming
  • 1:30: Lunch break!
  • 2: Meet with TWC staff
  • 2:30: Start campaign planning / Meet with marketing experts
  • 4: Create final presentations
  • 5: Presentations and prizes!
  • 6: Mingling and networking

Sign up:
You know you want to. Just claim a free spot as a participant above, let us know your expertise (whether it's strategy, graphic design, or just thinking out of the box), and we'll put together a team. If you have teammates in mind, you can sign up with them, too!